Welcome Sturgis Motorcycle Rally 2026
Welcome Riders! Sturgis Coffee Company Welcomes the Sturgis Motorcycle Rally.
Every August, riders from around the world roll into Sturgis for one of the most legendary motorcycle events on the planet—and we couldn’t be more excited to welcome you.
Conveniently located just four blocks from Main Street at 2275 Lazelle Street, Suite A, we’re an easy stop before or after exploring downtown. We’re proud to be a destination riders return to year after year.
Breakfast & Snacks
During Rally, we offer a selection of quick breakfast favorites perfect for getting back on the road without the wait.
- House-Made Breakfast Burritos
Freshly prepared in-house with sausage, egg, and cheese wrapped in a flour tortilla.
Available August 5–16. - Breakfast Pasties
Made locally by The Sour in Rapid City, South Dakota, featuring maple sausage, sweet potato, and egg wrapped in a delicious sourdough crust.
Available beginning August 5 while supplies last. - Fresh Muffins
- Oatmeal Cups (prepared with water or milk, including alternative milk options)
- Fresh Bananas
Special Hours
We’re opening early so you can grab your coffee before the day’s adventures begin.
- August 3–15
6:00 AM – 2:00 PM - Sunday, August 16
6:00 AM – Noon - Closed August 17 & August 18
Theme Days
Every day of Rally brings something different. Dress up, have fun, and join our crew as we celebrate another unforgettable Sturgis Motorcycle Rally.
- August 7 — Pool Party Day
- August 8 — Disco Day
- August 9 — Western Day
- August 10 — Hippie & Tie-Dye Day
- August 11 — Military Appreciation Day
- August 12 — Bad Bitch Wednesday
- August 13 — Dick & Jane’s Sponsor Day
- August 14 — Denim Day
- August 15 — Cheetah Print Day
- August 16 — Pajama Day
Easy to Find
We’re located only four blocks from Main Street, making Sturgis Coffee Company the perfect stop before heading downtown or after a day of exploring the Rally.
Look for the iconic Sturgis Welcome Sign located right on our corner—it makes finding us easy and is the perfect place to snap a photo before grabbing your favorite coffee. Parking is available.
Take a Piece of Sturgis Home
Before you leave town, stop by our gift shop to browse exclusive Sturgis Coffee Company apparel, hats, mugs, tumblers, stickers, magnets, and our freshly roasted coffee beans.
Can’t fit everything on the bike? No problem—we ship our coffee and merchandise across the United States so you can enjoy a taste of Sturgis long after Rally week ends.
