Our Story
Sturgis Coffee Company began in 2000 as a small kiosk with a simple dream: to serve great coffee with genuine hospitality. Over the years, that dream grew into something much bigger—a full-service coffee bar, roastery, and gift shop that has become a cornerstone of the Sturgis community. Guided by the entrepreneurial spirit of owner Anna Rowett, our business has flourished while staying true to its roots in warmth, service, and quality.
The Coffee
At the heart of it all is the coffee. For us, coffee isn’t just a drink—it’s an experience that brings people together. We roast on site in small batches to ensure freshness and flavor, offering everything from bright single-origin beans to rich, bold blends. We supply grocery stores, coffee shops, Airbnbs, convenience stores as well as private labeling. Our focus on quality, craft, and consistency means every bag of beans and every cup of coffee reflects the passion and care we put into our roasting.
The Staff
What makes Sturgis Coffee truly special isn’t just the coffee—it’s the people. Many of our staff members have been part of our team for years, creating a sense of familiarity and comfort that our guests feel the moment they walk in. Their dedication, smiles, and knowledge keep customers coming back day after day, building a loyal community that feels more like family than customers.
The Gift Shop
Beyond the coffee bar, our gift shop has become one of the most beloved parts of the Sturgis Coffee experience. Stocked with fashionable apparel, locally inspired keepsakes, and unique gifts, it’s a space where modern style meets hometown charm. Visitors leave not only with fresh coffee in hand but also with treasures that capture the spirit of Sturgis and the warmth of our business
The Rally
Sturgis, South Dakota is legendary as the home of the annual Sturgis Motorcycle Rally, one of the most iconic gatherings in the world. Each year, riders from across the globe make their way through our doors, turning Sturgis Coffee Company into a hub of energy, excitement, and connection.
Whether it’s an early-morning espresso before a ride or a keepsake to bring back home, our shop is a must-stop destination during Rally week.
A Continued Legacy
More than two decades later, Sturgis Coffee Company continues to grow while honoring its heritage. With Anna’s vision and the dedication of our long-time staff, we remain a symbol of community, hospitality, and excellence.
Whether you’re a local regular, a Rally rider, or an online customer from across the country, you’re part of our story—and we look forward to fueling many more chapters together.
